From building a communication playbook through a strategic plan to the day-to-day management of your profiles. We work with Instagram, Facebook, LinkedIn, TikTok and Pinterest — in both Czech and English.
Communication playbook
A document of roughly 15 pages that defines your entire social media presence. The foundation there's no point starting without.
- Tone of voice and brand personality
- Platform selection and rationale
- Posting frequency and content types
- Analysis of 5 competitors
- Visual direction and recommendations
Strategic plan
12 months broken into phases with clearly defined goals, monthly themes and weekly sub-themes. Including blog topic suggestions.
- 12-month content plan
- Monthly themes and weekly sub-themes
- Community-building phases
- Blog topics tied into social media
- KPIs and milestones
Social media management
Complete content creation, community engagement and monthly reporting. We work in both Czech and English for international brands.
- Graphic design and copywriting
- Engagement and community management
- Monthly reporting and analysis
- CZ and EN localisation
- Planning and scheduling
Tailored Pinterest
Specialised Pinterest management — a platform with huge potential for e-shops, design, interiors, fashion and lifestyle brands.
- Profile and board optimisation
- Pin and rich pin creation
- Pinterest SEO and keywords
- Analytics and reporting
Ad campaigns
Facebook and Instagram ads with a performance focus. Setup, management, analytics and ongoing optimisation for maximum ROI.
- Facebook & Instagram Ads
- Targeting and lookalike audiences
- Creative testing
- Analytics and optimisation
- Retargeting and remarketing