Ochutnej Ořech: 10+ features on ČT, iDNES and Forbes at zero cost
Before: a family e-shop with no media footprint. After: a feature on ČT Události, articles on Seznam and iDNES. 53% response rate.
Post-launch growth and CRO: how to scale an e-shop after launch
5 post-launch pillars — retention, CRO, support, scaling, reporting. A playbook to 1M CZK/month.
Social media and XML feeds for e-commerce — the complete integration
Meta catalog, dynamic remarketing, Heureka feeds, Mergado. A 70/20/10 content plan.
Shipping, payments and logistics for e-commerce — the complete guide
Shoptet Balíky, payment gateways, ERP integration, email automation. Three silent salespeople.
E-commerce tracking from scratch — GA4, Meta Pixel, GTM (2026)
The complete measurement stack: GTM, GA4, Meta Pixel with CAPI, Clarity, Merchant Center. No developer needed.
Legal obligations for e-shops in 2026 — DSA, GSPR, cookies, reviews
The Czech Trade Inspection (ČOI) checks discount promotions, reviews, the "button" amendment and cookies. A checklist for 2025/2026.
Shoptet from A to Z — the complete technical setup step by step
Pricing plan, VAT before products, categories, SEO. A checklist from dozens of real onboardings.
How to start an e-shop in 2026 — the complete guide (10 phases)
A roadmap from idea to launch. 10 phases, 4–5 months, compliance, tracking, shipping, marketing.
How to write AI prompts — a guide for businesses
5 prompting techniques + copy-paste templates for marketing, sales and HR.
AI Act 2026 — what Czech businesses need to know
Fines up to €35M, 4 risk categories, a shadow AI audit. A practical guide without the legalese.
AI in marketing 2026 — a guide for Czech businesses
88% of marketers use AI daily. Case studies, tools and 2026 trends.
The best AI chatbot 2026 — a comparison of 9 tools in Czech
A comparison of 9 AI chatbots in Czech. Prices in CZK, free versions and tips for businesses.
Macy's: an AI assistant lifted customer spending 4.75×
Customers spend 4.75× more thanks to an AI chatbot. A guide to deploying your own on your e-shop.
Meta cut 15,000 jobs because of AI. Who's next?
15,000 people out of work, $135 billion into AI. What it means for your ads and your job.
Anthropic lost its secret Mythos model and the Claude Code source
Two massive leaks in 5 days. A company built on AI safety has some explaining to do.
ChatGPT ads break records: $100M in 6 weeks
OpenAI reports $100M ARR in 6 weeks. Self-serve launches in April. How to get ready.
OpenAI raised 122 billion and killed GPT-4o. What can GPT-5 do?
$122 billion in a single round, 900 million weekly users and the new GPT-5 model.
Hollywood in a panic: Seedance 2.0 is the new king of AI video
An AI video generator that creates image and sound at once. 1.8M views in 72 hours.
Why authenticity on social media sells more than perfection
86% of customers prefer authentic brands. 5 pillars of content people trust.
Storytelling in marketing: 3 story templates that sell
Stories are 22× more memorable. 3 ready-made templates for your ads, website and social media.
Fewer campaigns = more money. The new Facebook Ads structure
3 structure models by budget, CBO vs ABO and a 15-minute account audit. Data from Meta Marketing Science.
Why the "Boost post" button is a money trap
3 tests proving Ads Manager is 230% more effective. + 7 steps to advertise the right way.
Facebook advertising for e-commerce: from testing to scaling
4 phases from an empty account to millions in revenue + the nanoSPACE case study (from 3M to 150M CZK, ≈ €120K → €6M).
Facebook Ads budget: how much for testing and how much for scaling
The exact 70/20/10 split, a break-even ROAS calculator and tables for 10k–300k CZK/month.
50 hooks that make people stop scrolling
Ready-made hooks in Czech for Instagram, TikTok and Facebook. Copy, tweak and grab attention.
Meta Pixel and CAPI: without them your campaigns run blind
The Pixel alone captures just 40% of conversions. CAPI adds +20–30% more data and improves ROAS by 10–25%.
Creative is king: how to produce 30+ ads a month
5 hooks × 3 bodies × 2 CTAs = 30 combinations. A modular approach, formats and AI tools.
UGC ads: why authentic videos sell 4× more
10.38× higher conversion rate, 50% lower CPC. Types of UGC, how to find creators and a brief template.
Retargeting on Facebook: 6 ad types for more conversions
ROAS 4–10× higher than cold traffic. Abandoned carts, browsers, leads — a practical guide.
Facebook advertising from scratch: a beginner's guide
Business Manager, Ads Manager, your first campaign, creative and budget. Step by step with 150 CZK.
How much does Facebook advertising cost in 2026? Real numbers
CPM 134 CZK, CPC 4–12 CZK, CPL 80–250 CZK. What you get for 10K, 30K and 100K a month on the Czech market.
Advantage+ Shopping: how to double your catalog ROAS
nanoSPACE case study — ROAS from 3.73× to 4.87×, budget −25%. Setup step by step.
Forget interest targeting. Creative is the new targeting
Creative variance explains 3–4× more of the performance gap than targeting structure. What to do instead of interests.
Meta Andromeda: a new AI brain with 10,000× more capacity
How Meta's new ad system works — Entity ID, the GEM model and what it means for your campaigns.
Facebook advertising in 2026: everything's different and old tactics are costing you money
Meta Andromeda, Advantage+ Shopping, creative as targeting. A complete guide with real numbers from nanoSPACE.
8 Google Ads mistakes that cost Czech businesses thousands of CZK a day
Micro-conversions, missing Enhanced Conversions, poor structure — a checklist of the most common mistakes.
RSA ads: how to write them so Google gives you Ad Strength Excellent
A template, rules for headlines and descriptions, concrete examples and a step-by-step process.
Broad match vs. Exact match: why Google says forget exact match
When broad match works better, when to stick with exact and how to set up a hybrid campaign structure.
The PPC specialist in 2026: 60% of the work is strategy, 15% is clicking
What a PPC specialist should know, red and green flags for agencies and what management should cost.
Google Ads for e-commerce in 2026: the complete guide from scratch to scaling
Step by step from tracking through Shopping and Search all the way to PMax and Demand Gen.
How much to invest in Google Ads? The exact formula based on your CPA
3 formulas for calculating your budget, CPA benchmarks for the Czech market and how to split budget across campaign types.
Enhanced Conversions: how one change lifted campaign performance by 40%
What Enhanced Conversions are, why they change the performance of the whole account and how to raise your match rate.
Conversion tracking in 2026: without these 5 steps your campaigns are blind
The Google Ads tag, Enhanced Conversions, Consent Mode V2 and first-party data. 5 steps to proper tracking.
Manual Google Ads setup is dead. Here's what replaced it
What can be automated, free Google Ads scripts, AI tools and how much it really saves.
Demand Gen campaigns: the new format changing the rules of the game
90% lower CPC than Meta Ads, 68% of conversions from new users. 4 pillars of a successful campaign.
AI Max for Search: +14% conversions with no extra work? What the data says
Where AI Max works great and where it fails. Independent data, Text Guidelines and a practical testing process.
Smart Bidding: the complete cheat sheet for anyone who doesn't want to overpay for clicks
An overview of every strategy, a decision table, the most common mistakes and a practical setup process for e-shops and service businesses.
Performance Max campaigns: why 45% of all conversions now go through PMax
What changed in PMax, who it works for, the 7 most common mistakes and a practical setup guide.
Google Ads 2026: 7 changes that will either make you money or bury you
AI has taken the wheel, PMax dominates with 62% of clicks, AI Max delivers +18% conversions. A complete guide to the new Google Ads.
Brutal Choco: from zero to 400,000 CZK (≈ €16,000) in a single month
Before: a forgettable local chocolate maker with zero online sales. After: a lovebrand, 600+ orders and 400,000 CZK (≈ €16,000) from the first campaign.
nanoSPACE: −25% budget, ROAS 4.87× on profit
Before: a fragmented account, ROAS 3.73×. After: consolidation into 2 campaigns, ROAS 4.87× on profit.
520,000 impressions a month with zero ad spend
Before: stagnating social media. After: 520,000 impressions and 3,070 new contacts a month.
From zero to hundreds of thousands of impressions on Pinterest
Before: zero presence on Pinterest. After: hundreds of thousands of impressions a month.
200,000+ CZK (≈ €8,000+) in media value for a fifth of the investment
Before: no media coverage. After: features in top Czech media for a fraction of the cost.
From 3M to 54M CZK (≈ €120K → €2.2M) a year from email in 5 years
Before: 3M CZK (≈ €120K) a year from emails. After: 54M CZK (≈ €2.2M) a year thanks to automation and strategy.
Super Granule: from 0 to 800 visits a day in 12 months
Before: an invisible website with no organic traffic. After: +3,000% growth and a steady flow of customers from Google.