PR package

Digital
PR

We craft a story journalists actually respond to. We distribute it to 6,000 journalists across the Czech Republic and personally pitch the ones we know care about the topic. We guarantee 2–3 placements in major media — in practice, we land dozens.

I'm interested in the PR package Case study: 10+ placements at zero ad spend

Real coverage instead of a press release shouted into the void

Mass distribution through Protext alone isn't enough — that's why we pair it with hands-on work. We choose a topic with the highest chance of success at that moment, then push it out through mass distribution and to specific journalists we know are interested. That's where both the guarantee and the real impact come from.

Topic research — we analyse the current news landscape and pick the angle with the highest chance of getting published
Professional PR copy — we write the press release, including quotes and supporting materials
Mass distribution to 6,000 journalists via Protext (included in the package)
Hand-picked outreach to selected newsrooms — personalised emails to journalists we know care about the topic
Monitoring and reporting — a summary of every placement, pickup, and media reach

6,000 journalists in the Czech Republic reached via mass Protext distribution

2–3 placements in major media — guaranteed

100k+ media reach (valued against media houses' rate cards)

How it works

5 steps from brief to coverage

Research & topic selection

We talk through what's happening in your business. From there we pick the angle with the best chance of landing in the current media climate. No generic "new website" announcements.

Creating the PR piece

We write the press release — a strong headline, facts, quotes, context. We also prepare photos and supporting materials so the journalist doesn't have to chase anything down.

Mass distribution

We distribute it through Protext to 6,000 journalists across the Czech Republic — a complete newsroom database spanning every sector. The distribution cost is included in the package.

Hand-picked outreach to selected newsrooms

Personalised emails to specific journalists we know care about the topic. This is usually where editorial features and interviews come from.

Monitoring & reporting

We track every placement — original articles, pickups, social media. At the end you get a clear report with links and quantified media reach.

Case study

Ochutnej Ořech: 10+ placements in ČT, iDNES and Forbes at zero ad spend

A family e-shop with no media footprint. After a single PR package: a feature on ČT's main evening news, articles on Seznam and iDNES, a pickup in Forbes. A 53% response rate from the journalists we pitched by hand.

A feature on Czech Television's main evening news
Articles on Seznam Zprávy, iDNES, Novinky
Pickups in Forbes and trade media
Hundreds of thousands of people reached — with no ad spend

Read the full case study

DigitalPR